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CASE STUDIES
Throughout Blair Miller’s career, she has supported the social media efforts of artists such as Kassi Ashton, Franklin Jonas, Dasha, Charlotte Sands, Brad Paisley, Chris Young, Lanie Gardner, PUBLIC, and Tucker Nichol. She also launched social campaigns with influencers such as Charli D’Amelio, Bella Poarch, Avani, Huddy (Lil Huddy), and Madi Monroe, created video content for Kroger, and led marketing for brands like Nellie’s Southern Kitchen (A Jonas Family Experience), Nashville Briefing, and Country Radio Seminar (CRS).
DASHA
Country Artist
Helped sustain Dasha's viral song “Austin,” which now has over 110 million Spotify streams and over 756,000 user generated TikTok videos. The song also reached #1 on Spotify Viral 50 USA, and Dasha gained over 400,000 followers across TikTok and Instagram in one month.
Optimized Dasha's social media channels, created a posting strategy to balance personality and song promotion, edited short-form videos, and launched fan engagement initiatives. This included a Spotify canvas spotlight series to highlight fan TikTok videos.
Dasha
KASSI ASHTON
Country Artist (UMG Nashville), Songwriter (Creative Nation)
Chaos Creators assisted with the execution of Kassi Ashton’s brand partnership with Rit Dye. Kassi partnered with Rit Dye to create four custom Rit Dye colors, including “Ashton at the Opry,” which she used while handcrafting her Grand Ole Opry debut dress.
Assisted the social media marketing of Kassi's single "Drive You Out Of My Mind," her first Top 40 single at country radio.
Kassi Ashton
FRANKLIN JONAS
Influencer, Artist, Producer
Advised Franklin on TikTok and publicity strategy, generating 1.7 million new TikTok followers in one month.
Guided website design and branding for his merch store launch.
Franklin Jonas
CHARLOTTE SANDS
Pop Rock Artist
Based on the lyric “I trust my horoscope, more than I trust myself,” Chaos Creators suggested Charlotte Sands pair her single “Alright” (Sped Up Version) with a horoscope TikTok filter. This trend caught on and was recreated by over 2,000+ users in two weeks.
Charlotte Sands
Nashvill Briefing
NASHVILLE BRIEFING
Music Industry Newsletter (Brand)
Manage Nashville Briefing's marketing, providing comprehensive support in conceptualizing and executing their flagship events & campaigns including:
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The CRS and ACM Print Issues (Magazines)
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The ENVYs (Award Show)
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30 Under 30 (List and Event)
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25 Artists to Watch (List and Showcase)
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25 Songwriters You Need To Know (List)
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Power Players (List)
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DISRUPTORS (Content Series)
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New Music Roundup (Spotify Playlist)
LANIE GARDNER
Country Rock Artist, Songwriter
Capitalized on Lanie’s viral “Dreams” by Fleetwood Mac cover video. In one month, Lanie gained nearly 800,000 total social media followers and over 40 million views across platforms.
Ran Lanie's social media marketing for her surprise remix release of “Dreams” with David Guetta, which passed 1 million streams in the first 72 hrs.
Led Lanie's social media marketing during her opening run for the Jonas Brothers tour.
Lanie Gardner
PUBLIC
Band
Sustained PUBLIC’s viral song “Make You Mine,” which now has 410 million Spotify streams, 158 million YouTube views, 2 million user generated TikTok videos, and a RIAA Double Platinum certification.
Partnered with influencers Charli D'amelio and Huddy (Lil Huddy) to announce their relationship using "Make You Mine" in a TikTok video.
PUBLIC
Kroger
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KROGER
Retail Company
Film short form man-on-the-street content for The Kroger Company.
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April Fools Campaign: Watch Here
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Kroger x Oreo Campaign pt. 1: Watch Here
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Kroger x Oreo Campaign pt. 2: Watch Here
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"What's In Your Cart" Campaign : Watch Here
Melanie Pfirrman
MELANIE PFIRRMAN
Latin Pop Artist
Led social media marketing for Melanie’s debut Latin single “Suda” featuring Pitbull. Created a “Suda Worldwide” video with 16 Zumba dance influencers from 10 different countries. “Suda” was added to Spotify’s “Zumba Beats” playlist, accounting for 14.5% of the song's total streams.
Led Melanie's marketing and creative direction during her opening run for the Jonas Brothers tour.
Created a dance giveaway campaign for Melanie's Radio Disney chart-topping single "Go Steady" with influencers including Lilliana Ketchman (Dance Moms), Brynn Rumfallo (Dance Moms), and Chelsie Hill.
Tucker Nichol
TUCKER NICHOL
R&B Pop Artist, Songwriter
Guided the release of Tucker Nichol's debut album "Too Close To Home." Tucker wrote the project alongside Mary Weitz (FLETCHER, Alina Baraz, Normani) and Adam Korbesmeyer and Jerry Lang II of cut&dry (Remi Wolf, PRETTYMUCH).
Tucker's songs have received placements on Sirius XM Hits 1 Hitbound, Sirius XM The Pop Off, Billboard’s “10 Cool New Pop Songs to Get You Through The Week,” VEVO DSCVR R&B, VEVO Incoming R&B, MTV Live, MTV Spankin’ New, BET Soul, and Pandora Indie R&B.
Tucker's songs have also been used on TikTok by brands including Shein, Revolve, Vanity Fair France, Harper’s BAZAAR SG, Dr. Teals, and Adika.
Nellie's Southern Kitchen
NELLIE'S SOUTHERN KITCHEN:
A JONAS FAMILY EXPERIENCE
Restaraunt (Brand)
Hosted a VIP rooftop party and created a TikTok video of the event. The video now has 800,000+ views, and the restaurant gained 14,500+ TikTok followers from the video.
Hosted a "Jonas Trivia Night" via Instagram Story to replace the in-person event during the quarantine. Designed limited edition merch & encouraged players to order food delivery from NSK during the game. Used Instagram Story features (i.e. poll, question, & music stickers) to encourage easy participation.
Louis York
LOUIS YORK
GRAMMY-Winning Artist, Songwriting, and Production Duo
Launched a "How I Wrote It" TikTok and Instagram Reels series for Louis York to discuss how they wrote "Circus" by Britney Spears, "Party in the USA" by Miley Cyrus, "In My Head" by Jason Derulo, "One in a Million" by Ne-Yo, "Price Tag" by Jessie J, "My Life Would Suck Without You" by Kelly Clarkson, and more. The series has already garnered over 295,000 views and increased their accounts reached by +1,034%.
Evanthia
EVANTHIA
TikTok Influencer, Country Artist, Actress
Designed a social media strategy that focuses on consistency and a mix of quality lifestyle/personality content, music promotion content, and trending content. Since the launch of the plan, Evanthia’s follower loss has reversed and she has organically gained over 100,000 followers across platforms in eight months. Evanthia's "Accounts Reached" has increased by 676% and her "Accounts Engaged" has increased by 478%.
Evanthia's debut single "The Deep End" was added to Spotify's "New Music Friday Country" playlist.
Zak Kuhn
ZAK KUHN
Media Personality
Launched a viral "Trash Can" series which garnered over 6 million views, filmed red carpet interviews at award shows such as the CMAs and the CMTs, ideated and executed livestream collaborations with artists such as Dasha, Hunter Hayes, Jake Scott, and Spencer Crandall, and captured behind the scenes content at events such as CMA Fest.
Jay Kayze
JAY KAYZE
Hip-Hop / Rap Artist, Influencer
Created the streaming and release strategy for "Dollar N a Dream," which landed on SoundCloud's Top 50 All Music Genre chart and Top 50 Hip-Hop & Rap chart. Secured placements on SoundCloud's "Emerging MCs and Lyricists: The Come Up" playlist, "SoundCloud Radio: Just Added," and "Australia SoundCloud Radio." Jay Kayze's SoundCloud exclusive mixtape, "Freestyles N Phantoms," passed 1 million collective streams in 10 days.
Lucy Cloud
LUCY CLOUD
Indie Pop Artist, Songwriter
Grew Lucy’s digital footprint from zero Spotify streams, zero YouTube views, and zero social media followers, to over 500,000 streams, 500,000 views, and 20,000 total followers in seven months. Secured Spotify, Apple Music, VEVO, and Pandora editorial playlist features, along with placements on MTV, CMT, TigerBeat, and more. Produced six music videos which collectively have over 798,000 views.
LIVVIA
LIVVIA
Pop Artist, Director, Actress
Released LIVVIA's "Monster" music video, which features actors such as Chris Pang (Crazy Rich Asians) and Michele Selene Ang (13 Reasons Why).
Teased the single with a campaign where fans completed actions, i.e. pre-saving "Monster" on Spotify, to unlock clues.
Launched a Halloween TikTok campaign with influencers including Bella Poarch and Avani, generating over 64.6 million views. The music video has over 929,000 views on Youtube.
Guided LIVVIA's marketing during her opening run for two Jonas Brothers tours.
The Zak Kuhn Show
THE ZAK KUHN SHOW
Music Industry Podcast
Led the marketing campaign to secure Bobby Bones as the special guest for The Zak Kuhn Show's 100th episode. Executed stunts, including designing a billboard, to request Bobby Bones' appearance on the podcast. The stunts captured Bobby Bones' attention on social media, leading to Bobby Bones reposting the content and agreeing to be a part of the episode. The episode is available now on all platforms.
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